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DES — Digital Empowerment Solution

All-in-one digital marketing for schools

Let your school shine even brighter.

DES brings your social, website, ads, insights and AI tools into one platform built for schools — so your team saves time and wins more pupils.

Get startedBook a demo Watch DES in 60 seconds

by Marketing Advisers for Schools

DDES

Content calendar

Week beginning 14 September

Mon

14

08:30Open Morning — save the date

Tue

15

16:00Sixth Form scholarship results

Wed

16

12:15Boarding house tour reel

Thu

17

09:00Head's welcome letter

Fri

18

15:30U15 netball county final

Sat

19

Sun

20

10:00Prep School taster day

Preview · illustrative data · DES product showcase

AMCIS Corporate MemberAMCIS Corporate MemberFeatured in Schools Management PlusTrusted by Sedbergh, Canford, Worksop College & more

Why now

Pupil recruitment has become a survival function.

Fee pressure is real, parents shop around, and marketing teams are stretched thin. DES gives your team the hours back — and an edge your neighbours don't have.

6 hrs

saved / week

≈ a day

a month

≈ 1 hour

of agency time / month

What DES does

Five modules. One login. Built around how schools actually work.

The same modules you'll find inside the app — nothing bolted on, nothing you'll never use.

Social Media

Everything your team needs to run school social properly, in one place.

  • Planner — Plan and schedule your posts across every channel.
  • Analytics — Reach, engagement and follower growth, term by term.
  • Inbox — Comments and DMs from every channel in one place.
  • Smartlinks — Bio links and short URLs you can actually track.
  • Advertising — Paid campaign performance next to your organic results.

Strategy

The thinking layer — where marketing becomes a plan the SLT can read.

  • Brand Strategy Review — See how you compare with your peer set, with adviser commentary.
  • Start-Up Guidance — A guided path through your first term on DES.
  • Content Calendar Planner — Map the admissions year before it maps you.
  • FAQs — Answers written for school marketers, not software users.

Guides

MA Templates & Guides — the playbooks our advisers use with schools.

  • Templates — Open Morning, scholarships, bursaries, crisis comms and more.
  • Guides — Practical, sector-specific and written in plain English.

AI Chat

The school marketer's built-in assistant — captions, angles and content plans.

  • Ask anything — Content ideas and campaign angles built around your school's context.
  • In your voice — Drafts you can edit and publish, not generic filler.

News

UK school-sector news and personalised alerts, without the doomscroll.

  • Sector news — What's moving in UK school marketing and admissions.
  • Personalised alerts — Updates picked for your school and your peer set.

Your all-in-one solution.

See every module in the platform, with the app-accurate previews.

Explore the platform

Inside DES

A proper platform, not a pile of spreadsheets.

Have a click around. This is the DES interface, with illustrative data.

DDES

Content calendar

Week beginning 14 September

Mon

14

08:30Open Morning — save the date

Tue

15

16:00Sixth Form scholarship results

Wed

16

12:15Boarding house tour reel

Thu

17

09:00Head's welcome letter

Fri

18

15:30U15 netball county final

Sat

19

Sun

20

10:00Prep School taster day

Preview · illustrative data · DES product showcase

The moat

Peer benchmarking + a Human + AI Brand Strategy Review.

Intelligence your competitors don't have.

See how you compare

Your Recruitment Marketing Index against a peer set of comparable schools — percentile framing your SLT can read in a minute.

Human + AI

Analysis at machine scale, judgement from advisers who have spent their careers in school marketing. The AI never gets the final word.

Termly, not one-off

Benchmarks move. You see where you've gained ground, where you've slipped, and what to do about it before the next cycle.

Get startedBook a demo

Built for trusts

One login across many schools.

Group and multi-academy structures are first-class in DES, not an afterthought.

School switching

Move between every school in your group from a single login — no separate accounts, no shared passwords.

Team roles

School admins and editors, with the right permissions per school. Central teams keep oversight.

Guided onboarding

Start-Up Guidance walks each school through its first term, so adoption doesn't stall at school three.

Pricing

Three tiers, per school.

Simple monthly or annual pricing. No hidden set-up fees.

Standard

£65/mo

or £780/yr

For schools wanting clearer digital planning and social media management.

Get started

Enhanced

£95/mo

or £1140/yr

For schools wanting broader digital visibility and clearer reporting.

Get started
Most popular

Superior

£125/mo

or £1500/yr

For schools wanting wider digital insight and leadership-ready insight.

Get started
See full pricing

Social proof

Schools that switched on.

“DES gives us one place to plan, publish and prove what our marketing is doing. It has genuinely given the team time back.”
Marketing Manager · Sedbergh School
SedberghCanfordWorksop College & Ranby HouseHolyportWindlesham HouseSt JamesCharlotte House
AMCIS Corporate Member

#GoDES

Plug in & switch on.

Your all-in-one solution for school digital marketing — and an extension of your marketing department.

Get startedBook a demo

A free 30-minute demo with plenty of time for questions. Already with us? Log in.