The platform
Everything your school's marketing needs, in one login.
DES is your all-in-one solution — planning, publishing, reporting, benchmarking and guidance, all built around how UK schools and trusts actually work.
Product preview
Click around the app.
An app-accurate preview with illustrative data.
Content calendar
Week beginning 14 September
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Preview · illustrative data · DES product showcase
Module 02
Strategy
The thinking layer — where marketing becomes a plan the SLT can read.
Brand Strategy Review
See how you compare with your peer set, with adviser commentary.
Start-Up Guidance
A guided path through your first term on DES.
Content Calendar Planner
Map the admissions year before it maps you.
FAQs
Answers written for school marketers, not software users.
Module 03
Guides
MA Templates & Guides — the playbooks our advisers use with schools.
Templates
Open Morning, scholarships, bursaries, crisis comms and more.
Guides
Practical, sector-specific and written in plain English.
Module 04
AI Chat
The school marketer's built-in assistant — captions, angles and content plans.
Ask anything
Content ideas and campaign angles built around your school's context.
In your voice
Drafts you can edit and publish, not generic filler.
Module 05
News
UK school-sector news and personalised alerts, without the doomscroll.
Sector news
What's moving in UK school marketing and admissions.
Personalised alerts
Updates picked for your school and your peer set.
Also included
The details that make it usable on a Monday morning.
- One login across every school in your trust
- School admin and editor roles
- Guided onboarding through your first term
- Reporting your SLT and governors can read
- Support from advisers who work only with schools
- Regular updates shaped by school feedback
Module 01
Social Media
Everything your team needs to run school social properly, in one place.
Planner
Plan and schedule your posts across every channel.
Analytics
Reach, engagement and follower growth, term by term.
Inbox
Comments and DMs from every channel in one place.
Smartlinks
Bio links and short URLs you can actually track.
Advertising
Paid campaign performance next to your organic results.