Why DES
Recruitment marketing is now a survival function.
Since VAT on fees landed in January 2025, every enquiry matters more and every marketing pound is examined more closely. DES is built for that reality.
Outcomes
What changes when you switch DES on.
6 hrs
saved every week
Planning, publishing and reporting stop living in five different tabs and a spreadsheet.
1 view
of everything
Organic, paid, website and enquiries side by side — so you can see what actually moved the needle.
1 report
your SLT will read
Leadership-ready insight, in language governors understand, without a fortnight of pulling numbers.
Market pressure
The January 2025 shift, in plain terms.
Fees rose, budgets tightened, and families started comparing more schools for longer.
Longer consideration
Parents research earlier and compare more schools. Your digital presence is doing the first three conversations for you — whether you've planned it or not.
Sharper scrutiny
Marketing spend is questioned at board level. You need numbers that connect activity to enquiries, not vanity metrics.
Smaller teams
Many schools run marketing with one or two people. Tooling has to save time, not create another system to feed.
Local competition
Your peer set is the school down the road and the state alternative. Knowing where you stand against them is the whole game.
The moat
Peer benchmarking + Human + AI.
Intelligence your competitors don't have.
See how you compare
A Recruitment Marketing Index that places your school against a peer set of comparable schools, with percentile framing across reach, engagement, visibility, paid efficiency and brand consistency.
Human + AI Brand Strategy Review
Analysis at machine scale, judgement from advisers who work only with schools. Every review carries an adviser's note — the AI never gets the final word.